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An Introduction to Split Testing in WordPress

August 20th, 2010 in SEO Experts, WordPress
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Split testing is a way to experiment with a live site and find which headlines and text are the most effective. Amazon uses split testing to determine which versions of their site convert customers better. We’ll use WordPress and Google’s Website Optimizer to test two different headlines, and find which works best at capturing customer [...]

What to Expect by Upgrading WordPress 3.0

July 16th, 2010 in WordPress
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With virtually any WordPress release (or the release of any open-source software, for that matter), there are bound to be bugs. In a lot of cases the bugs are minor, and are just annoying. In other cases, these bugs can completely disable your site. Kind of like the difference between a mosquito bite and being attacked by a swarm of wasps. WordPress 3.0 is no different. Almost as soon as the official release came out, reports of bugs starting pouring in. In the vast majority of cases, these bugs had to do with either customizations based on deprecated code or plugins that aren’t yet compatible with 3.0.

Rock-Solid WordPress 3.0 Themes using Custom Post Types

June 1st, 2010 in WordPress
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The WordPress community is buzzing with excitement over the soon-to-be-released WordPress 3.0. Currently in Beta 2 now, WordPress 3.0 will have a lot of exciting new features , such as a new default theme and better menu management. Quite possibly the most exciting of these features is custom post types. In this tutorial, we’ll talk [...]

How to Integrate Feedburner into WordPress

May 30th, 2010 in WordPress
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Feedburner is a free, Google-owned service that provides great feed statistics and services to bloggers and other feed publishers. Here’s how to integrate Feedburner with a self-hosted WordPress blog: Sign up — First of all, you’ll need to sign up for a Feedburner feed if you haven’t already. MyBrand (optional) — This isn’t required, but [...]

Enable Email Subscription with Feedburner

May 30th, 2010 in WordPress
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Not all visitors to your WordPress blog will be familiar with RSS feeds or how they work, while some other visitors just don’t want to mess with using a feed reader. RSS isn’t the only push-delivery method out there: email subscription is another great service to offer to your visitors. First you’ll need an email [...]