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Professional SEO ExpertPosted by Bambang Sugiarto on April 10th, 2010 in SEO Expertswith 1 Comment(s). Tagged with: seo.
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What is SEO?
As quoted from the SEOmoz.org:
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Whereas, based on explanation quoted from wikipedia, that said:
SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Simple Tips for Search Engine Optimization
Top 5 most important ranking factors to rank high in the search engines:
Make sure your most important keywords are in your title tag. This is the single most important / relevant tag that search engines use to find out what your webpage is all about.
Keep it short (Less than 150 characters) and very descriptive. It should include all of the keywords you have included in your title tag.
This is probably the most common error we notice. You must have text on your homepage that includes your targeted keywords. Ideally you want them to be repeated 3 to 5 times per 100 words (3 to 5% keyword density).
Let say your website sells nike shoes and one of your targeted keywords is nike basketball shoes you should have a link on your homepage that is named nike basketball shoes which should link to a webpage named www.yourdomain.com/nike-basketball-shoes.html
This is one of the most important elements that search engines analyze. When search engines see many quality websites relevant to your industry linking to your website they see as an endorsement, almost like casting a vote for your website.